This is my poster design for my final project. My topic is "Knowing life through the studies of Zodiac". So I've come up with the idea of creating a campaign "fate" to promote and encourage people to know more about Zodiac. Overall, my work include printed posters, website, animation video and project book.
As "Fate", a word that we hear and use very often in our daily lives, but has anyone stopped to wonder about the very definition of the word and how it actually more intertwined with our lives than we are giving it credit for?
This campaign serves to do exactly that, by explaining it with something that I'm sure everyone is familiar with; the English Horoscopes. Fate as we know it, is something intangible; something that cannot be explained but with the English horoscope, we can at least try and understand it. Fate can be broken down into several categories; namely, love, work, luck, wealth, health and etc. The fate of each individual obviously differs from one another given that each individual is unique but the English horoscopes serves as a baseline as to how fate can be better understood.
The main aim of this campaign is to encourage the acceptance of English horoscopes and by understanding them; gain a better chance at understanding fate.
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